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36 Hours with Tommy Hilfiger and Rafael Nadal

Tommy Hilfiger Rafael Nadal Lance Chung

When it comes to American fashion, few names come to mind before that of Tommy Hilfiger. While the brand has transcended the man, himself, the two have become pillars in the industry and have helped shape what American fashion is today. One simple Google search will show just how much influence the brand has had on culture in the 30 years since it was founded. If you grew up in the 90’s like myself, you’ll remember the brand’s red, white and blue logo emblazoned on some of the music industry’s biggest talents, spanning from Aaliyah and Snoop Dogg to Usher and Britney Spears. Indeed, their influence was far-reaching and served as a case study for music moguls like Diddy and Russell Simmons down the road.

The Hilfigers Tommy Hilfiger Lance Chung

For me, the ads are what I have always loved about the Tommy Hilfiger brand. Their iconic group photos have always portrayed a sense of togetherness, much like a family (albeit, a very stylish and good-looking one), that has captured the very essence of Americana done right. They are inviting, fun and don’t take themselves too seriously.

A few weeks ago, I was presented with the opportunity to fly down to New York as the only Canadian media representative to cover Tommy Hilfiger’s coronation of Rafael Nadal‘s as the newest spokesperson for their tailored, underwear and fragrance divisions (check out #TommyxNadal for extra coverage). As you may have noticed, tennis is something that I’ve really started to gain an interest in, so to pass up an experience like this would have been both a tragedy and a missed opportunity. Now, I’ve been fortunate enough to have gone on some very cool work trips in the past (Suitsupply’s private tour and SS14 preview at Amsterdam’s newly-renovated Rijksmuseum, visiting Nike’s world headquarters in Portland, etc.), but this trip definitely ranked among the best of them. I got to see one of the world’s greatest athletes, meet a bunch of really cool people and take part in a major global launch. Not too shabby, right?

Check out the rest of the post below to see my 36-hour play-by-play with Tommy Hilfiger in New York. Big thanks to their entire team for an incredible experience. Truly, it was an honour to be the only Canadian on hand at such an incredible event.

Monday, August 24th

9:15 AM: Fly out from Toronto to New York.

Tommy Hilfiger Rafael Nadal Lance Chung 27

(By the way, if you’re on Snapchat, follow me at: mrlancechung)Tommy Hilfiger Rafael Nadal Lance Chung

Tommy Hilfiger Rafael Nadal Lance Chung

(Let the fun begin! Shot with the Samsung S6 Edge)

12:00 PM: Get outfitted at the Tommy Hilfiger global flagship store on Fifth Avenue.

Tommy Hilfiger Rafael Nadal Lance Chung 28Tommy Hilfiger Rafael Nadal Lance Chung 30Tommy Hilfiger Rafael Nadal Lance Chung 23

(Shot with the Samsung S6 Edge)

(Now, when I say that the Tommy Hilfiger team took care of me, they took care of me. I spent a good two hours at their global flagship store on Fifth Avenue getting outfitted from head-to-toe, complete with a personal tailor for all the necessary nips and tucks. One thing I will say is that, unsurprisingly, their suiting is very North American in fit. That is, a little boxy and long. Definitely invest in a tailor if you have a smaller frame, or just prefer things more on the trim side.)

5:00 PM: Table tennis event at SPiN.

#TommyxNadal Susie Lau(Susie Lau of Style Bubble)#TommyxNadal Mary Seng(Mary Seng of Happily Grey)#TommyxNadal Blake Scott and Marcel Floruss

(Blake Scott of The Scott Effect and Marcel Floruss of One Dapper Street)Tommy Hilfiger Rafael Nadal Lance Chung SPiN 2(Toni MahfudSazan Hendrix of Sazan, Lance Chung)
Tommy Hilfiger Rafael Nadal Lance Chung SPiN(Left to Right: Lance Chung, Michelle Salas (Stereotype Mess), Marcel Floruss, Andy Torres (Style Scrapbook), Gabriel Garcia and Mike Madrid (Cup of Couple), Olivia Lopez (Lust for Life), Toni Mahfud, Sazan Hendrix, Mary Seng, Blake Scott)

8:00 PM: Dinner at Sessanta

Tommy Hilfiger Rafael Nadal Lance Chung 26#TommyxNadal Blogger Trip: Sessanta Dinner

Tuesday, August 25th
Tommy Hilfiger Rafael Nadal Lance Chung 31

(Good morning! Big day ahead, who’s ready for some tennis? Shot with the Samsung S6 Edge)Tommy Hilfiger Rafael Nadal Lance Chung 22

(My take on Gatsby-meets-classic-Americana for today’s big event. Shot with the Samsung S6 Edge)

11:30 AM: Head over to Bryant Park for photo shoot on Tommy Hilfiger tennis courtTommy Hilfiger Rafael Nadal Lance Chung

(Currently thanking my past self for not choosing a wool suit. Passing out in a pool of my own sweat from the +30-degree Celsius weather would not have been cute. Shot with the Samsung S6 Edge)#TommyxNadal Olivia Lopez, Mary Seng, Sazan Barzani(Olivia Lopez, Mary Seng, Sazan Hendrix)#TommyxNadal Blake Scott, Marcel Floruss, Lance Chung(Blake Scott, Marcel Floruss, Lance Chung)Tommy Hilfiger Rafael Nadal Lance Chung Mary Seng(Lance Chung, Mary Seng)Tommy Hilfiger Rafael Nadal Lance Chung#TommyxNadal Toni Mahfud, Gabriel Garcia, Mike Madrid, Andy Torres, Mary Seng, Olivia Lopez, Michelle Salas, Lance Chung, Marcel Floruss, Blake Scott, Sazan Barzani

(Left to Right: Toni Mahfud, Gabriel Garcia, Mike Madrid, Andy Torres, Mary Seng, Olivia Lopez, Michelle Salas, Lance Chung, Marcel Floruss, Blake Scott, Sazan Hendrix)

12:30 PM: Red carpet

Tommy Hilfiger Rafael Nadal Lance Chung Red Carpet

(I also ended up live-tweeting from eTalk‘s twitter account from the event. As you can see, I wear about a million different hats for work. Variety is the spice of life, my friends!)

Tommy Hilfiger Rafael Nadal Lance Chung etalk

Tommy Hilfiger Rafael Nadal Lance Chung etalk 2

12:50 PM: Tommy Hilfiger #TommyxNadal exhibition match with Rafael Nadal.

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(It’s show time! Shot with the Samsung S6 Edge)

Tommy Hilfiger Rafael Nadal Lance Chung etalk 3

Tommy Hilfiger Rafael Nadal Lance Chung 21

(Lance Chung, Susie LauShot with the Samsung S6 Edge)Tommy Hilfiger Rafael Nadal Lance Chung etalk 4

(JANE. LYNCH)#TommyxNadal Jane Lynch

#TommyxNadal Tommy Hilfiger

(The man, the legend: Tommy Hilfiger)#TommyxNadal Constance Jablonski, Noah Mills

(models Constance Jablonski and Noah Mills)#TommyxNadal Arthur Kulkov

(model Arthur Kulkov)#TommyxNadal Rafael Nadal, Jane Lynch#TommyxNadal Chanel Iman, Akin Akman

(Oh right, did I forget to mention that this particular exhibition match also involved stripping? Brilliant. Pictured: models Chanel Iman and Akin Akman)

Tommy Hilfiger Rafael Nadal Lance Chung 18#TommyxNadal Rafael Nadal#TommyxNadal Arthur Kulkov#TommyxNadal Arthur Kulkov

(Guys, I’m having the worst day ever…)Tommy Hilfiger Rafael Nadal Lance Chung 17

2:00 PM: Après tennis lunch at Bryant Park Grill

Tommy Hilfiger Rafael Nadal Lance Chung

(Shout out to Samsung Canada for hooking me up with the S6 Edge. Beautiful camera on this one!)
Tommy Hilfiger Rafael Nadal Lance Chung 24(Mary Seng, Lance Chung. Shot with the Samsung S6 Edge)

9:45 PM: Fly out from John F. Kennedy International Airport to Pearson International Airport

11:00 PM: Back in Toronto!

 

 

Photography: Mike Coppola

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