When it comes to American fashion, few names come to mind before that of Tommy Hilfiger. While the brand has transcended the man, himself, the two have become pillars in the industry and have helped shape what American fashion is today. One simple Google search will show just how much influence the brand has had on culture in the 30 years since it was founded. If you grew up in the 90’s like myself, you’ll remember the brand’s red, white and blue logo emblazoned on some of the music industry’s biggest talents, spanning from Aaliyah and Snoop Dogg to Usher and Britney Spears. Indeed, their influence was far-reaching and served as a case study for music moguls like Diddy and Russell Simmons down the road.
For me, the ads are what I have always loved about the Tommy Hilfiger brand. Their iconic group photos have always portrayed a sense of togetherness, much like a family (albeit, a very stylish and good-looking one), that has captured the very essence of Americana done right. They are inviting, fun and don’t take themselves too seriously.
A few weeks ago, I was presented with the opportunity to fly down to New York as the only Canadian media representative to cover Tommy Hilfiger’s coronation of Rafael Nadal‘s as the newest spokesperson for their tailored, underwear and fragrance divisions (check out #TommyxNadal for extra coverage). As you may have noticed, tennis is something that I’ve really started to gain an interest in, so to pass up an experience like this would have been both a tragedy and a missed opportunity. Now, I’ve been fortunate enough to have gone on some very cool work trips in the past (Suitsupply’s private tour and SS14 preview at Amsterdam’s newly-renovated Rijksmuseum, visiting Nike’s world headquarters in Portland, etc.), but this trip definitely ranked among the best of them. I got to see one of the world’s greatest athletes, meet a bunch of really cool people and take part in a major global launch. Not too shabby, right?
Check out the rest of the post below to see my 36-hour play-by-play with Tommy Hilfiger in New York. Big thanks to their entire team for an incredible experience. Truly, it was an honour to be the only Canadian on hand at such an incredible event.
Monday, August 24th
9:15 AM: Fly out from Toronto to New York.
(By the way, if you’re on Snapchat, follow me at: mrlancechung)
(Let the fun begin! Shot with the Samsung S6 Edge)
12:00 PM: Get outfitted at the Tommy Hilfiger global flagship store on Fifth Avenue.
(Shot with the Samsung S6 Edge)
(Now, when I say that the Tommy Hilfiger team took care of me, they took care of me. I spent a good two hours at their global flagship store on Fifth Avenue getting outfitted from head-to-toe, complete with a personal tailor for all the necessary nips and tucks. One thing I will say is that, unsurprisingly, their suiting is very North American in fit. That is, a little boxy and long. Definitely invest in a tailor if you have a smaller frame, or just prefer things more on the trim side.)
5:00 PM: Table tennis event at SPiN.
(Blake Scott of The Scott Effect and Marcel Floruss of One Dapper Street)(Toni Mahfud, Sazan Hendrix of Sazan, Lance Chung)
(Left to Right: Lance Chung, Michelle Salas (Stereotype Mess), Marcel Floruss, Andy Torres (Style Scrapbook), Gabriel Garcia and Mike Madrid (Cup of Couple), Olivia Lopez (Lust for Life), Toni Mahfud, Sazan Hendrix, Mary Seng, Blake Scott)
8:00 PM: Dinner at Sessanta
(My take on Gatsby-meets-classic-Americana for today’s big event. Shot with the Samsung S6 Edge)
(Currently thanking my past self for not choosing a wool suit. Passing out in a pool of my own sweat from the +30-degree Celsius weather would not have been cute. Shot with the Samsung S6 Edge)(Olivia Lopez, Mary Seng, Sazan Hendrix)(Blake Scott, Marcel Floruss, Lance Chung)(Lance Chung, Mary Seng)
12:30 PM: Red carpet
(I also ended up live-tweeting from eTalk‘s twitter account from the event. As you can see, I wear about a million different hats for work. Variety is the spice of life, my friends!)
12:50 PM: Tommy Hilfiger #TommyxNadal exhibition match with Rafael Nadal.
(It’s show time! Shot with the Samsung S6 Edge)
(Lance Chung, Susie Lau. Shot with the Samsung S6 Edge)
(model Arthur Kulkov)
2:00 PM: Après tennis lunch at Bryant Park Grill
9:45 PM: Fly out from John F. Kennedy International Airport to Pearson International Airport
11:00 PM: Back in Toronto!
Photography: Mike Coppola