Finally, the cat’s out of the bag! I’m so happy to announce that I’ve partnered up with my friends over at Samsung Canada as an official brand ambassador and face of their new Gear IconX campaign! Over the course of a few days, I worked with their team to showcase what I do on the daily, whether that includes going for a quick run in-between meetings, visiting a designer showroom or producing a photo shoot. The campaign was built around the concept of “rhythm” and capturing what that looks like within the context of being a creative consultant. Certainly, no one day is ever the same, which makes my job a mixture of chaos and excitement — things that I thrive off of in the fast-paced work hard, play hard lifestyle that Toronto embodies.
Within this concept, we highlighted Samsung’s new wireless earbuds, the Gear IconX, as the perfect device for someone who is constantly on the go. For me, tangled earphones are one of life’s big annoyances. What I love about the Gear IconX is that they’re seamless and subtle, integrating easily into my lifestyle. For someone who is always plugged in, whether I’m listening to music at the gym or my favourite podcast on the way to work, I couldn’t ask for a more convenient mobile device that accommodates my everyday routine.
Take a look below at some photos from the shoot and let me know what you think or if you have any questions about the Gear IconX!